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OXFAM & BROADWAY CHRISTMAS 2017
In partnership with Oxfam & Broadway, we decided to bring back the true meaning of Christmas: Goodwill. What's more, we positioned Broadway as a place where goodwill is made - by hand. Featuring a beautifully curated gift hub activation; handmade items from communities across the world were sold with all profits going back to villages to help build wells, purchase livestock and plant crops. A truly feel-good initiative that created positive impact on a global scale.
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CREATIVE DELIVERY
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Campaign Concept
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Experience Design
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Paper Sculpture & Photography
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Digital Advertising
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Print Advertising
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Facebook Advertising
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Social Media Content
- Website Content
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Point of Sale Collateral