OXFAM & BROADWAY CHRISTMAS 2017

In partnership with Oxfam & Broadway, we decided to bring back the true meaning of Christmas: Goodwill. What's more, we positioned Broadway as a place where goodwill is made - by hand. Featuring a beautifully curated gift hub activation; handmade items from communities across the world were sold with all profits going back to villages to help build wells, purchase livestock and plant crops. A truly feel-good initiative that created positive impact on a global scale.

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CREATIVE DELIVERY

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• Campaign Concept

• Experience Design

• Paper Sculpture & Photography 

• Digital Advertising

• Print Advertising

• Facebook Advertising

• Social Media Content

• Website Content

• Point of Sale Collateral