HUFFY'S DEBUT DOWN UNDER
As one of the US’s premier bike brands, Huffy was itching to grow its fleet of fans Down Under. This awareness task began with launching the brand on Instagram and evolving its presence on Facebook where our native, influencer and paid content calendars effectively grew Huffy’s local brand communities. We were then tasked with producing a brand video that effectively adapted the global ‘Live the Ride’ brand strategy to the Australian audience. Our success with this concept and video execution then saw the campaign adapted for the Christmas period and deployed internationally.
Brand Strategy & Concept
Social Media Strategy
Social Media Management & Reporting