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GREAT OCEAN
ROAD INSTAGRAM STORIES

From chasing waterfalls to whale tales, The Great Ocean Road is a treasure trove of travel stories that unfold during winter & spring. To drive visitation to the region at this time, we used the power of Instagram Stories to showcase the signature experiences that can be found along the road from township to township, along with many secret places hidden deep within the hinterlands. The result has ignited conversation across their social channels as travellers to the region share their own stories of adventure, big nature and culinary discovery.

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CREATIVE DELIVERY

  • Campaign Concept

  • Instagram Stories Advertising

  • Instagram  Advertising

  • Social Media Content

  • Website Content
  • EDM Content
  • Competition Design & Delivery