great ocean road

GREAT OCEAN ROAD

Our Winter Campaign for the Great Ocean Road is finally here, and you can see it around Melbourne.

 

Over 12 months ago we worked with Tourism Great Ocean Road to develop unique brands for the destinations along the Great Ocean Road, as part of a broader regional disbursement strategy.

 

What began with the creation of a manifesto and moodboard for each destination soon became a fully-fledged TTL campaign when 2015 bushfires raged through the region, disrupting the tourism to the area.

 

We’re super stoked with how the campaign turned out, and we look forward to seeing full beaches this coming summer!

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CREATIVE DELIVERY

  • Brand Development

  • Campaign Concept

  • Photography & Video Production

  • Outdoor Advertising

  • Digital Display Advertising

  • Facebook Canvas Advertising

  • Social Media Content

  • Website Content

  • Touring Guides & Maps