GREAT OCEAN ROAD INSTAGRAM STORIES
The first iteration of Great Ocean Road's 'I am where stories unfold' campaign saw tourists enticed to one of Victoria's most spectacular coastlines by poetic narratives and stunning footage. This second campaign evolution took a more grassroots approach to telling the region's story by making Great Ocean Road locals themselves the storytellers, allowing them to share tales of adventure, big nature and culinary discovery directly with the audience right from their own home soil. This native approach added a new layer of intrigue and intimacy to the campaign, reigniting conversation around the stunning spectacles right there on our doorstep.
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CREATIVE DELIVERY
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Campaign Concept
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Instagram Stories Advertising
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Instagram Advertising
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EMD Content
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Social Media Content
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Competition Design & Delivery
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Website Content
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