GREAT OCEAN ROAD INSTAGRAM STORIES 

The first iteration of Great Ocean Road's 'I am where stories unfold' campaign saw tourists enticed to one of Victoria's most spectacular coastlines by poetic narratives and stunning footage. This second campaign evolution took a more grassroots approach to telling the region's story by making Great Ocean Road locals themselves the storytellers, allowing them to share tales of adventure, big nature and culinary discovery directly with the audience right from their own home soil. This native approach added a new layer of intrigue and intimacy to the campaign, reigniting conversation around the stunning spectacles right there on our doorstep.

_____________________________________________________

CREATIVE DELIVERY

  • Campaign Concept

  • Instagram Stories Advertising

  • Instagram  Advertising

  • EMD Content

  • Social Media Content

  • Competition Design & Delivery

  • Website Content

RGP_CYCLONE_GORRT_28MAR2019_0804.jpg
RGP_CYCLONE_GORRT_28MAR2019_0460.jpg
PHONE TEMPLATE_2.png
PHONE TEMPLATE_2.png
PHONE TEMPLATE_2.png
RGP_CYCLONE_GORRT_28MAR2019_0658.jpg
CYC3955_GORRT_15APR19_0405.jpg
RGP_CYCLONE_GORRT_28MAR2019_0159.jpg
CYC3955_GORRT_15APR19_0407.jpg