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HINKLER | OPEN TO EXTRAORDINARY

Hinkler is an independent Australian publisher and in 2020 they were looking to boost the sales of School Zone books with a new out-of-the-box back to school campaign.

 

Tasked with breaking the old listing-the-functional-facts mould, we came up with an emotion-led campaign that urged little learners and their families to ‘Open to Extraordinary’. The concept itself was underpinned by ‘curious’ messaging and a mix of 2D and 3D animation that together literally brought the worlds of School Zone to life on screen – representing the wonderful futures open to those who open School Zone books.

 

The final campaign involved a 30-second hero video, social ad units and still photography, together painting a picture of what’s possible if children maintain resilience and motivation for learning, regardless of the hurdles they’ve faced in 2020.

CREATIVE DELIVERY

  • Campaign Strategy

  • Concept Development

  • Photography Production

  • Video Production

  • Storyboarding

  • Script Writing

  • Animation

  • Social Media Advertising & Content

KEEN TO SEE WHAT KIND OF MAGIC WE COULD MAKE FOR YOU?

Our team is always chomping at the bit to take brands to the next level.

 30 SECOND HERO VIDEO

15 SECOND CUT DOWN

6 SECOND CUT DOWN