If you've been flicking through Foxtel’s endless catalogue of Law and Order reruns, you might
have seen our latest TVC for Huffy.
The 30-second spot targets parents to promote
the new range of Disney Licensed bikes, while positioning Disney products as premium.
The story of our mad collector Dad resonates
with any parent who remains a child at heart
and is especially pertinent as a new generation
are captivated by the Star Wars franchise.
Cool fact: due to Lucas Films’ rigorous approval processes, the storyboard was escalated to George Lucas’ longtime 2IC who, reportedly, was into it.