
IEC - BACKYARD AND GARDEN SHOW
With the annual Backyard and Garden Show due to bloom in August 2019, IEC Group tasked us with coming up with a fresh concept to market this year’s event. Drawing on the insight that the Backyard and Garden Show is a treasure trove of inspiration that can help attendees plan their ‘perfect patch’, we developed a campaign and integrated visual identity that was derived from the event’s very essence — recreational enthusiasm. The campaign and messaging was then rolled out across the event’s digital collateral, as well as TV and radio.
CREATIVE DELIVERY
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Campaign Concept
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Visual Identity
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Illustration & Animation
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Video Production
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Radio & TV Advertising


