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IEC - BACKYARD AND GARDEN SHOW

With the annual Backyard and Garden Show due to bloom in August 2019, IEC Group tasked us with coming up with a fresh concept to market this year’s event. Drawing on the insight that the Backyard and Garden Show is a treasure trove of inspiration that can help attendees plan their ‘perfect patch’, we developed a campaign and integrated visual identity that was derived from the event’s very essence — recreational enthusiasm. The campaign and messaging was then rolled out across the event’s digital collateral, as well as TV and radio.

CREATIVE DELIVERY

  • Campaign Concept

  • Visual Identity

  • Illustration & Animation

  • Video Production

  • Radio & TV Advertising