IEC - BACKYARD AND GARDEN SHOW

With the annual Backyard and Garden Show due to bloom in August 2019, IEC Group tasked us with coming up with a fresh concept to market this year’s event. Drawing on the insight that the Backyard and Garden Show is a treasure trove of inspiration that can help attendees plan their ‘perfect patch’, we developed a campaign and integrated visual identity that was derived from the event’s very essence — recreational enthusiasm. The campaign and messaging was then rolled out across the event’s digital collateral, as well as TV and radio.

CREATIVE DELIVERY

• Campaign Concept

• Visual Identity

• Illustration & Animation

• Video Production

• Radio & TV Advertising