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great ocean road

REVEL IN OUR RICHES

After working in partnership with iSpy Strategy to help shape Visit Ballarat’s new brand strategy, we were invited to bring this further to life through the evolution of the Made of: Ballarat campaign platform.

 

Armed with the latest qualitative audience research, we identified 3 untapped audience personas that enabled us to pin-point Ballarat’s unique signature experiences across different visitor interest areas.

 

Our creative solution was the ‘Revel in our riches’ campaign narrative; inviting visitors with a rebel spirit to unearth the unique cultural fabric of the region, spanning food, wine, arts, history, adventure and more.

 

We are now in the early stages of planning the next seasonal iterations of the Revel In narrative as we bring more of Ballarat’s unique experiences to the surface and build on the post-Covid domestic tourism movement.

CREATIVE DELIVERY

  • Campaign strategy

  • Media planning/buying

  • Campaign concept

  • Photography & Videography direction

  • OLV production

  • Digital display advertising

  • Paid Social Media advertising

  • OOH

KEEN TO SEE WHAT KIND OF MAGIC WE COULD MAKE FOR YOU?

Our team is always chomping at the bit to take brands to the next level.

ADVENTURES

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ESCAPES

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WEEKENDS

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