great ocean road
CELEBRATING THE MAKERS OF BALLARAT
The City of Ballarat, as a part of its marketing strategy, developed seasonal pillars. Each pillar speaks to the Ballarat environment. The theme for Autumn was ‘reflect.’ Throughout autumn, we reflect on our past, and think about our future. We ponder the city that has shaped us and dream of the creatives carrying our city forward.
Building upon these pillars, Cyclone got to work. Forging visibility and awareness for Ballarat as a regional destination. Our focus was on amplifying the signature experiences that are unique to the city.
Celebrating the people behind Ballarat’s progressive, and ever-evolving food and drink scene. 'The Makers' of Ballarat are the creatives who carry the city forward and were the basis of this campaign. We looked at how Ballarat has played a part in shaping their craft. And in turn, promoted the city in an authentic and inviting way.
Storyboarding & Scripting
Social Media Content