great ocean road
MADE OF: BALLARAT (WINTER CAMPAIGN)
Following on from the success of our Made of: Ballarat tourism campaign, we were invited to develop a seasonal iteration of the ‘Revel in our riches’ narrative for the 2021 winter season.
Positioning Ballarat once again as an active playground where rebellious visitors can come to escape and indulge, the campaign sought to showcase Ballarat's many seasonal offerings and through a decadently rich lens.
The result was a series of social media ads portraying a vivid and multi-sensory world of warmth, intimacy and authenticity that perfectly captured the brands governing essence: Where earthly treasures inspire daring adventures.
Photography & Videography direction
Digital display advertising
Paid Social Media advertising