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great ocean road

MADE OF: BALLARAT (WINTER CAMPAIGN)

Following on from the success of our Made of: Ballarat tourism campaign, we were invited to develop a seasonal iteration of the ‘Revel in our riches’ narrative for the 2021 winter season. 

 

Positioning Ballarat once again as an active playground where rebellious visitors can come to escape and indulge, the campaign sought to showcase Ballarat's many seasonal offerings and through a decadently rich lens.

 

The result was a series of social media ads portraying a vivid and multi-sensory world of warmth, intimacy and authenticity that perfectly captured the brands governing essence: Where earthly treasures inspire daring adventures.

CREATIVE DELIVERY

  • Campaign concept

  • Photography & Videography direction

  • OLV production

  • Digital display advertising

  • Paid Social Media advertising

KEEN TO SEE WHAT KIND OF MAGIC WE COULD MAKE FOR YOU?

Our team is always chomping at the bit to take brands to the next level.

WINTER ESCAPE

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WINTER WEEKEND

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