great ocean road


Plant-based foods are having a real moment in Australian food culture at the moment. In fact, emerging trends are hinting that it might very well be the way of the future. This is welcome news for our client, MEET, whose mission it is to empower people’s plates with delicious, all-natural, Aussie-made, plant-based food. And yes, it’s a mouthful, but a delicious one at that.


To maximise MEET’s launch, we got to work developing a social strategy that centred on generating cut-through and distinction in an increasingly competitive market. This included creating eye-catching, hunger-inducing social content across Facebook and Instagram.


With their eye on the top spot of the plant-based food chain in Australia, we’re pleased to report that MEET is steadily carving out a delicious portion of the meat-alternative market thanks to a strong social game (and, yes, delicious food).


  • Social Media Strategy

  • Social Media Content

  • Social Media Management & Reporting

  • Copywriting

  • Website Development (in development)