great ocean road
MYDEAL – BAG YOUR OWN DEAL THIS CHRISTMAS
Aussie online marketplace, MyDeal.com.au, was recently listed on the ASX and ahead of the all-important Christmas quarter, they were keen to leverage this momentum to position themselves front and centre for holiday purchases via an attention-grabbing TVC campaign.
This is where our Cyclone team stepped in and ideated, created and executed the entire campaign. Determined to use it as not just an opportunity to spruik the brand, but also its enormous retailer and product range, we created a voiceover-driven dinky-di ad that challenges customers all over the country to bag their own deal, like Scotty from Canberra who picked up a bargain suit-case for his trip to Hawaii.
The idea itself was inspired by the real-time purchase pop-ups on retail websites. With a bit of creative license, we created our own suite of satirical location-based customer personas who, alongside playful animations and a dinky-di Aussie VO, worked as an effective vehicle for showcasing the diverse product range while positioning the brand as the marketplace of choice for every Aussie.
Thanks to some clever creative on our part, MyDeal.com.au is now poised to take a big bite of the market share in a competitive online retail environment.
Animation & Video Creation
TVC Storyboard Development
30 SECOND TVC
15 SECOND TVC