In the face of a changing Aussie economy, Nimble were keen to alter their perception in the market – a job we were tasked with at the beginning of 2020. A task that would require some top-shelf TVCs.
Our job was to think up an ad concept that would help them pivot away from being seen as a ‘payday lender’ (without throwing the bunny suit out with the bath water).
Enter Millennial Ash and Rodney – Nimble’s new fast-talking sass kween and her BFF (best furry friend), Rodney. Together, they spruiked the benefits of Nimble’s new ultra-responsible lending position in an accessible [and bloody adorable] way.
With a heavily branded set and accompanying props (and the help of production superstars, Monster & Bear), we created a branded bubble of financial control that saw Ash prepared for any and all exxy, unexpected and everyday events. All thanks to Nimble — the responsible lender in her corner.
Campaign Strategy & Concept Development
Storyboarding & Scripting
Social Media Content
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