This year, for Mother’s Day we threw out the traditional florals and macarons in favour of a campaign that heroes mothers as the strong, incredible women they are.


Entitled ‘Portraits of Her’, the campaign included striking photographs and candid interviews with powerful women in the Sydney Hills community who are entrepreneurs, writers, politicians, and on top of all this, mothers.


We brought the campaign to life at Castle Towers with a bespoke photo activation, where community members could have their own photo taken with an inspiring woman in their lives. 


The campaign was so successful we had to extend it far beyond its finish date, due to more than a few teary phone calls from customers who wanted their photo taken!



  • Campaign Concept

  • Experience Design

  • Photography and Videography

  • Content Marketing Strategy

  • Social Media Content

  • Digital Advertising

  • Print Advertising

  • Facebook Advertising

  • Website Content

  • Point of Sale Collateral