© CYCLONE CREATIVE 2019 

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great ocean road

QUEST BRAND CAMPAIGN 2019

After an extensive research program involving over 500 business travellers and 150 travel managers, we found the length of stay during work travel has a direct impact on emotional well being. Short-term business travel was seen as a fling from responsibility, exciting & fun. This presented the perfect opportunity for Quest to reinstate its long standing USP as 'the champions of business travel' - delivering a new standard of apartment hotels that enables success for every guest. To deliver this message to the business travel community, we put the guest experience front & centre of the creative, underpinned  by the playful campaign narrative: Work. Play. Sleep. Repeat. Comprising of a digital campaign framework driven by online video, the campaign has been rolled out across Australasia and the UK. 

CREATIVE DELIVERY

  • Campaign Strategy & Concept

  • Video Photography Production

  • Microsite UX & Copywriting

  • OOH Advertising

  • Digital Display & Video Advertising

  • Social Media Advertising & Content