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RHODES WATERSIDE ALDI LAUNCH

Rhodes Waterside in Sydney is the latest addition to our portfolio of MIRVAC Retail destinations. To breath new life into the Rhodes brand, we were tasked with giving the centre a refreshed brand strategy which we based on the notion of 'seriously fun'. Afterall, no-one wants to take themselves too seriously right? Our first campaign to bring this sentiment to life was the launch of Aldi at Rhodes, providing the perfect opportunity to tap into the 'Aldi Fan' mindset with plenty of quirk and character.

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CREATIVE DELIVERY

  • Brand Strategy

  • Refreshed Brand Identity

  • Campaign Concept

  • Photography Production

  • Digital & Print Design

  • Launch Strategy

  • Experience Design