RMIT FREE TAFE CAMPAIGN
Off the back of the Victorian government's new free TAFE initiative in 2019, education providers found themselves in a highly competitive environment; all targeting the same prospective student community. We worked with RMIT to develop a campaign strategy to articulate their 'journey of life-long learning' point of difference as a TAFE provider. The campaign out-performed expectations with course enquiries and enrolments at full capacity.
Campaign Strategy & Concept
Programmatic Digital Display Advertising
OOH & Digital Screens
Social Media Advertising