© CYCLONE CREATIVE 2019 

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great ocean road

RMIT OPEN DAY 2019

We were asked by RMIT to deliver an integrated campaign with the aim of generating awareness and visitation to RMIT Open Day across their four main campuses. Our creative strategy started by drawing insights from the school leaver community as they embark on the next stage of their learning journey; breaking free from the constraints of the school classroom and stepping into a new world of independence and freedom. This sparked the inspiration for a larger-than-life idea portraying empowered students in moments of discovery and exploration on campus - with the invitation to See Beyond and Explore Your Future at RMIT Open Day.

CREATIVE DELIVERY

  • Campaign Strategy & Concept

  • Photography, Compositing & Animation

  • Digital Display & Video 

  • Social Media Advertising & Content

  • Out of Home & Radio Advertising