RMIT COP | Cyclone Creative

RMIT - CHANGE OF PREFERENCE

The ATAR release period can be both a joyous and anxious time for school leavers. This year, RMIT were looking to spread the message that regardless of their ATARs, students could find a way to their dream degree at their globally ranked university.

Taking the form of an evolution of their previous ‘What’s next…’ acquisition brand piece, this campaign urged students to make the most of their future and ‘Maximise What’s next…’ at RMIT through the use of inspiring ad collateral. This included the use of interactive affirmations overlaid against heartening student footage. Together, this combination showed prospective students that RMIT is more than a university — it’s a community; one we can all thrive within.

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CREATIVE DELIVERY

  • Concept Development

  • Photography, Videography & Animation

  • Digital Display & Video

  • Social Media Advertising & Content

  • Out of Home & Radio Advertising

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