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great ocean road

SHAVIDA BRAND DEVELOPMENT

At the tail end of 2020, we were tasked with bringing a new brand to life. Yet not just any old brand, but the fresh new home building arm of our existing client, Sekisui House – the largest residential property developer in the world. Having worked alongside them for several years developing creative for the largest master planned community in Australia – Ripley Town Centre – we were well-positioned to develop a new brand strategy and identity that beautifully encapsulated the broader mission and values of Sekisui House, as well as the independent purpose of its new home building brand.

 

To kick off the creative process, we underwent a strategic review and co-creation workshop which worked as the launchpad for the new brand’s strategy and identity. From this process came the brand’s new name – Shavida – which encompasses both Sekisui House Australia (SHA) and the brand’s purpose; to create life-enriching spaces in which people can thrive (vida, meaning ‘life’).

 

Equipped with an on-brand name, we took Shavida to market in April 2021 via an integrated campaign plan across pre-launch, launch and stabilisation phases. This involved a flexible and omnichannel campaign concept, an extensive online digital experience and website, and launch assets across OOH media, POS, digital media channels, photography, video content, radio ads and printed collateral.

 

After a thorough strategic and creative development process, Shavida – now armed with a fresh new strategy and identity – is primed to challenge the home building category nationwide while expanding its refreshing presence throughout Australia.

CREATIVE DELIVERY

  • Brand Development & Strategy

  • Brand Naming

  • Visual Identity Development

  • Campaign Strategy & Concept Development 

  • Website Design & Build 

  • Print Design & Delivery 

  • Digital Design & Delivery 

  • Print & Digital Copywriting

KEEN TO SEE WHAT KIND OF MAGIC WE COULD MAKE FOR YOU?

Our team is always chomping at the bit to take brands to the next level.

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