© CYCLONE CREATIVE 2019 

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WESTPOINT 

THE HUNT

In our latest fashion campaign for Westpoint Shopping Centre entitled ‘The Hunt’, we recruited a group of influencers to hunt down the best SS16 fashion on offer.

 

@Jessiwebb, @whenwordsfail,  @metallicpaws and @trashtotreasured spent the day shopping, brought back a haul and styled themselves for a photo shoot in Sydney.

 

They shared their outfits on their blogs and Instagram accounts with their followers. After that, the likes rolled on in and the clothes walked out the door.

 

2 weeks later we brought the girls back to the centre to design their own T-Shirts in Westpoint’s bespoke

T-shirt bar. And once again, we filmed it, they shared it and the queues started to grow.

 

The campaign saw traffic boom and online engagement for the centre increase 10 fold. So although in 2016 we know all this, there really is something to be said for shopping under the influence. 

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CREATIVE DELIVERY

  • Campaign Concept

  • Influencer Engagement & Management

  • Photography & Video Production

  • Experience Design

  • Content Marketing Strategy

  • Social Media Content 

  • Fashion magazine development

  • Website Content

  • Point of Sale collateral