VITALITY'S
In 2021, unsung hair colour brand Vitality’s came out swinging, challenging traditional box-dyes head-on and encouraging customers to boldly express themselves by adopting a whole new approach to at-home hair dying.
This was a first-of-its-kind campaign for Vitality’s for which we developed three distinct customer personas as well as an overarching creative solution that spoke to them all. The result was ‘Colour Outside the Lines,’ a brand mantra daring customers to break away from the traditional hair dying mould and uncover their true selves through Vitality’s vivid palette of salon-quality DIY colours and products.
We then got to work on whipping this concept to life through a series of creative assets including a brand video, tactical cutdowns, and a ‘Tintfluencer’ social media campaign.
CREATIVE DELIVERY
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Campaign Strategy & Concept Development
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Storyboarding & Scripting
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Video Production
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Photography & Videography direction
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Social Media Advertising & Content
KEEN TO SEE WHAT KIND OF MAGIC WE COULD MAKE FOR YOU?
Our team is always chomping at the bit to take brands to the next level.
HERO VIDEO (30 SEC)
HERO VIDEO CUT DOWN (15 SEC)
SOCIAL CUT DOWNS (15 SEC)
