LAUNCHING WOOLWORTHS’ NEW BREW
With a fresh new coffee bean brand set to hit their Metro stores Australia-wide, Woolworths were ready to shake up perceptions of their barista-made takeaway coffee with a new flavour-packed launch campaign.
The strategy behind our creative centred on the importance of provenance, celebrating the authenticity of the product in a bid to change consumer behaviour, more specifically that of CBD commuters. As a result, Two Seeds’ vibrant flavour and equally vibrant origins were what ultimately drove the creative for this particular campaign, which saw a distinct reverse treatment symbolically heroing this focus within campaign footage. With particular focus on the rich Colombian and Brazilian blend, we ideated and produced a fully integrated digital campaign that sought to drive a more premium perception amongst coffee drinkers, prompting them to choose Woolworths over other bespoke CBD cafes and roasters.
The campaign itself involved the creation of YouTube bumpers and sponsored social stories. These came together via a high-pressure production timeline that saw us navigate tight deadlines and firm social distancing requirements with our signature agility. The final product was a cohesive campaign curated to create a high-quality flavour profile around the Two Seeds brand that would in turn drive more feet through doors of Australia’s Woolworths Metro stores.
Campaign Development & Strategy
Social Media Content
Digital Display & Video Ad Units
Video Storyboarding & Production